1. Refresh Group Vision/ Mission
We want be the world's most people- centric company where people go to feel good, look great and experience a sense of wholesomeness. We improve lives every day. We develop the well-being of our staff, customers, and all stakeholders by providing material, physical and emotional support, and do so in a fair and transparent manner.
2. Refresh Group Brand Essence
The foundation on which our brands and services are built is summed up in the following brand essence, which represents the emotional heart and soul of who we are:
Quality living made accessible
At Refresh, we sincerely believe that health and beauty are nature's gifts, to be shared by all rather than a select few. We care about people, wholeheartedly. In fact, we care about people so much we do not want to leave anyone behind. That's why we make health and beauty treatments an everyone affair, accessible and affordable to all.
Whether customers are seeking alternative treatments to improve their health through traditional Chinese medicine, new ways to stay beautiful, or taking a break to be pampered by someone, we want to be there for them, caring for them and transforming their lives.
3. Brand Promise
Every customer ought to have some level of expectations in our brands. Our brand promise seeks not just to meet, but to exceed these expectations set forth by them. To us, our success is defined by bringing them the extra C.A.R.E that they deserve thorough:
- Conveniently located near MRTs and in shopping malls throughout Singapore, our outlets are easily accessible by our customers.
- Professional and effective treatments and solutions are made available to all at reasonable prices and promise great value of money.
- We use only natural and chemical free and paraben free products.
- We use only HSA approved equipment.
Easy and Flexible
- Our credit value can be used across multiple outlets and services, allowing our customers to make full use of the loyalty programme and enjoy a seamless experience that extends from online booking to modes of payments.
4. Brand Values
Refresh's core value is characterised by the belief of:
Loving people genuinely and sincerely ( (诚信爱人)
We believe in honesty and in loving people. We preserve the spirit of honesty, love and respect for people whom we work and interact with. We are understanding, fair and approachable, placing love and respect for people at the centre of everything we do.